Playmobil chooses Demandware tech

Demandware of Woburn said today that the Playmobil toy brand used its eCommerce Platform in relaunching 10 international Web sites.

Demandware said it was chosen to support a quick international expansion by Playmobil while maintaining a consistent brand.

As a toy manufacturer, Playmobil traditionally has strong seasonal fluctuations in the numbers of visitors to its Web sites, and Demandware's technology is not only well suited to handling large fluctuations in traffic, but it also enables Playmobil officials to easily modify product attributes and descriptions while further localizing web sites tailored to specific countries, Demadware said.

Demandware said it teamed up with German implementation partner T-Systems, a subsidiary of Deutsche Telekom AG, to relaunch the Playmobil web sites.

The Playmobil brand is owned by Geobra Brandstaetter GmbH & Co. KG of Germany.
(By Chris Reidy, Globe staff)