Rutherford to lead Digitas Global

Digitas Inc. announced today that Alan Rutherford will join the agency family as chief executive of Digitas Global, the division formed to grow the agency's business and service to clients worldwide.

In December, Digitas, a Boston Internet marketing agency, agreed to be acquired by the French advertising giant Publicis Groupe for $1.3 billion in a bid to create the world's largest digital marketing firm.

Digitas said Rutherford will report to Digitas chairman and chief executive David Kenny.

Rutherford is currently vice president of global media at Unilever NV, the Dutch company known for such consumer brands as Ben & Jerry's ice cream, Lipton tea drinks, and Dove soap.
(By Chris Reidy, Globe staff)