From the Boston Globe Business Team
ChoiceStream expands executive team
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July 18, 2007 08:15 AM
ChoiceStream Inc. of Cambridge said today it has added three executives to its management team.
ChoiceStream, which helps companies personalize Web content so it is relevant to individual consumers, has hired Toffer Winslow as executive vice president, Bob Hiss as senior vice president, and Steve Mullen as vice president.
"Over the past 12 months, demand for personalization has grown dramatically as online, mobile, and TV services look for new and creative ways to differentiate themselves and drive revenue," ChoiceStream chief executive Steve Johnson said in a statement.
(By Chris Reidy, Globe staff)
