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From the Boston Globe Business Team

Citigroup to host ice cream promotion

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July 25, 2007 11:32 AM

Citigroup Inc. will have an ice cream truck in Boston Thursday and Saturday to promote its new mobile payment service.

Citi recently partnered with Obopay Inc., a mobile payment service company based in California, to launch a new service that would allow customers to make financial transactions and keep track of their Citi accounts via any cell phone through any carrier. The truck, which will give away ice cream for free, is equipped with computers that customers can use to sign up for the mobile service.

The truck will be at Copley Square from 6 am until midnight Thursday. It will also be at the Boston Common on Saturday from 10 a.m. to 3:30 p.m., then at the Feast of St. Joseph in the North End from 4:30 p.m. to 11 p.m.
(By Se Young Lee, Globe correspondent)

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