Comcast sponsors Red Sox Scholars

Comcast said today that it has become a new sponsor for the Red Sox Scholars program, aimed at fifth graders enrolled in Boston public schools.

The cable company, under a program called Comcast Triples for Red Sox Scholars, will donate money every time a Red Sox player hits a triple this season and said it will contribute a total of $25,000 by the end of the season.

Red Sox Scholars program, started in 2003 by the Red Sox Foundation, picks 25 gifted students in lower income families each year. The foundation will donate a $10,000 scholarship to the college of each scholar's choice to help pay for their education so long as they "maintain good grades and conduct."

"We are excited abou the chance to make a real difference for kids in Boston through the Red Sox Scholars program," said Paul D'Arcangelo, vice president for Comcast's Metro Boston Region, in a press release. "This is a great opportunity to show these talented young students that their hard work in school will pay off down the line."

In addition to the Triples for Red Sox Scholars contributions, the press release said Comcast will also run public service advertisements of this year's class of scholars "across Red Sox Nation," a donation worth about $300,000.
(By Se Young Lee, Globe staff)