Enpockets powers mobile ads for TV show
Enpocket said today it has been selected by The N, a teen network that is part of MTV, to power mobile advertising for the network's new series "The Best Years."
Enpocket of Boston seeks to provide advertisers with ways to make marketing to personal devices such as cellphones simple and effective.
The campaign for "The Best Years" features mobile Internet ads promoting awareness, a mobile Internet site offering consumers "a range of innovative engagement experiences" such as a quiz for viewers to find which characters on the show they are most similar to, Enpocket said.
According to Enpocket, the mobile advertising program recently went live and will continue to run for 13 weeks coinciding with a premier episode every Friday at 8:30 p.m.
The show follows orphan and full-ride scholar Samantha Best as she starts her freshman year at the prestigious Charles University in Massachusetts, Enpocket said.
(By Chris Reidy, Globe staff)
