Fergason joins Maven Networks

Maven Networks Inc. of Cambridge, an Internet TV platform company, announced today the appointment of Kristen Fergason to the role of vice president of marketing.

Fergason was most recently vice president of marketing for Major League Baseball Advanced Media, where she led marketing activities for MLB portal brands, Maven said.

The company described Fergason's experience in marketing and monetizing online video as "a critical asset."

"Maven is changing the way media companies leverage video programming to drive new advertising business models online," Maven chief executive Hilmi Ozguc said in a statement.

In a statement of her own, Fergason added, "I look forward to working closely with media companies, advertisers, and their agencies to help showcase and monetize their own video libraries."
(By Chris Reidy, Globe staff)