National Amusements to host events

July 24, 2007 12:16 PM E-mail| |Comments ()| Text size +

Dedham-based movie exhibitor National Amusements Inc. has entered into an affiliate agreement to present alternative music and sports events at some of its movie theaters.

The agreement is with National CineMedia LLC of Colorado.

Through special satellite-based High Definition projection and encryption services, National CineMedia's Cinecast Network distributes live and pre-recorded events, including music and sports event, to theaters across the country, often during off-peak movie-going hours.

Under the agreement, National CineMedia will expand its Cinecast Network to include 25 National Amusement theater locations.

National Amusements president Shari Redstone said in a statement: "National Amusements is focused on reinventing the movie-going experience, making our theaters a community entertainment destination. This partnership is an important step in that process and allows us to expand our existing alternative programming, such as simulcasts of concerts, children's programming, and other unique concepts."
(By Chris Reidy, Globe staff)

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