Sally Beauty Supply taps Demandware

Demandware Inc. of Woburn announced today that Sally Beauty Supply has selected Demandware's e-commerce platform.

According to Demandware, its e-commerce platform "empowers merchandising and marketing talent with total control over the online shopping experience and continuous competitive differentiation."

Sally Beauty Supply is part of Sally Beauty Holdings Inc. of Texas, a specialty retailer and distributor of professional beauty supplies with revenues of more than $2 billion annually.
(By Chris Reidy, Globe staff)