Yankee Group: videogame ads will grow
Yankee Group, a technology research and consulting firm based in Boston, said worldwide advertising in videogames will grow from $77.7 million in 2006 to $971.3 million by 2011, a 1,150 percent growth.
According to the a report called "Advertising and Games: 2007 In-Game Advertising Forecast," Internet advertising growth outpaced that of the traditional media, a shift that has led to increases in budgets for in-game advertising. Further, the increased online capabilities of the new video game consoles is providing more avenues for inserting advertisements pushing the latest products.
"Advertisers are increasingly finding in-game advertising to be a greater investment value because of the variety of opportunities that exist in and around games," Michael Goodman, director of digital entertainment in Yankee Group's Consumer Research group, said in a press release.
The report also predicts that the number of games with in-game ads will double annually through 2008.
(By Se Young Lee, Globe staff)
