Chicken chain taps geoVue

GeoVue announced today that Pollo Campero, a Latin America-based chain of chicken restaurants, is deploying its optimization software.

Headquartered in Woburn, geoVue specializes in software solutions that help retail chains make good real estate decisions and get better returns on their investments.

Founded in Guatemala in 1971 and now with 227 worldwide locations, Pollo Campero said it is looking to become a major player in the US market and open between 300 to 500 new restaurants over the next five years.

According to geoVue, its optimization software allows clients to decide which markets to enter, expand in, or exit; the software can also be used to optimize store networks in each market and to localize marketing and merchandising.
(By Chris Reidy, Globe staff)