Idearc revamps its Yellow Pages

Publisher Idearc Inc. said today it is reconfiguring some local Yellow Pages to take into account shopping habits in some of Boston's suburbs.

Idearc, a Texas-based publisher of print and Internet Yellow Pages, said that it has revised its Metro West Verizon Yellow Pages directories by combining the former Framingham and Natick directories and by dividing the former Marlborough directory into a Marlborough-Hudson and an Acton-Concord-Carlisle directory.

The company's studies show that consumers in Framingham and Natick tend to shop in each neighboring area, while consumers in Marlborough tend to shop in their own local area, Idearc said.
(By Chris Reidy, Globe staff)

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