Ikea plans new campaign

Ikea, the iconic Scandinavian brand whose furnishings can be found in the homes of college students and other young people, plans to launch an advertising campaign next week, one of its publicists said.

Titled "Home is the Most Important Place in the World," the campaign is "designed to capture the emotional feeling and highlight the importance of the home in America," according to the publicist. Ikea's Massachusetts' home, by the way, is Stoughton.
(By Chris Reidy, Globe staff)