Stylefeeder launches personal shopper

StyleFeeder, a Cambridge social-shopping startup, said today that it has launched a personal shopper that lets people shop with friends online.

According to the company, its interactive personal shopper at www.stylefeeder.com brings the social aspects of the in-store experience to a user's computer so that shopping with friends is "no longer limited to the offline world."

Equipped with a built-in chat feature, StyleFeeder's Personal Shopper makes online shopping "just like hitting the mall with friends;" thanks to the chat feature, users can discuss merchandise and compare prices with friends, fashion mavens, and other StyleFeeder users, the company said.
(By Chris Reidy, Globe staff)

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