Enpocket sold to Nokia

September 17, 2007 09:13 AM E-mail| |Comments ()| Text size +

Finnish cellphone giant Nokia Corp. said today it has agreed to buy Enpocket of Boston to "accelerate the scaling of its mobile advertising business."

Enpocket describes its technology platform as a mobile advertising campaign management and delivery system.

A press release issued by the two firms did not include financial details of the proposed transaction, which is expected to close in the fourth quarter. Calls to Enpocket were not immediately returned.

"Nokia has already announced its intention to be a leading company in consumer Internet services, and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners," Nokia chief technology partner Tero Ojanpera said in a statement.

Earlier this year, AOL acquired Third Screen Media Inc., a Boston-based mobile advertising company, for an undisclosed price, a Globe story in May noted.
(By Chris Reidy, Globe staff)

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