New Balance agency search down to 5
New Balance Athletic Shoe Inc. announced today that it has identified five finalists in its search for an ad agency, including Arnold of Boston.
Headquartered in Boston, New Balance is a manufacturer of width-sized performance footwear, including running shoes, and athletic apparel; in 2006, the company said it had worldwide sales of $1.55 billion.
Other finalists in the ad agency search are BBDO and BBH, both of New York, and Cramer-Krasselt and Element 79, both of Chicago, New Balance said.
New Balance said it has engaged SelectResources International, a California search firm, to oversee the search for its ad agency of record.
New Balance said it expects the search will conclude "later this fall;" it did not disclose financial details about the budget that its ad agency of record will have to work with.
(By Chris Reidy, Globe staff)
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