P+S launches "Marketing Sciences"

Boston ad agency Partners + Simons said today it has launched Marketing Sciences, a new offering designed to bring a deeper level of measurement and accountability to client marketing programs.

"Marketers are frustrated at their lack of ability to measure programs and clearly demonstrate how their efforts are making a tangible difference," firm president Tom Simons said in a statement. "We believe that if clients spend 1-2 percent of their marketing budget on Market Sciences, they will see a 5-6 percent in either program performance or overall cost savings."

The firm's clients include Genzyme Corp., a Cambridge biotechnology company; EMC Corp., the Hopkinton-based data storage company; and Sovereign Bank, part of Sovereign Bancorp Inc., a Pennsylvania-based holding company.
(By Chris Reidy, Globe staff)