CVS ad campaign's focus is women

CVS/pharmacy has launched a new national ad campaign with the tagline "For all the ways you care."

With roughly 6,200 retail locations, the chain is a division of CVS Caremark Corp., of Woonsocket, R.I.

The campaign, which includes a TV ad about a woman's act of caring, seeks to honor "women's roles as nurturers and caregivers in our society," CVS said.

Some of the campaign's content can be viewed at forallthewaysyoucare.com.

The campaign was created by Boston ad agency Hill Holliday, one of many ad agencies owned by the Interpublic Group of Cos. of New York.
(By Chris Reidy, Globe staff)