GuitarStar expands distribution

GuitarStar is going global, in what should be grand news for worldwide advertisers, according to GuitarStar developer AdME of Somerville.

Thanks to "beat-matching technology" that "synchronizes visual movements with the beat" of an underlying musical sound track, GuitarStar enables consumers to have a gaming experience somewhat similar to that produced by the popular game Guitar Hero, only on a cellphone, AdME said.

Over the summer, AdME announced that GuitarStar was being made available on the AT&T wireless network.

Now Player X, a British mobile media company, will distribute GuitarStar in many other markets around the world, AdME said.

GuitarStar is not just a game, AdME hastens to point out; GuitarStar can also do duty as a "highly versatile promotional platform, providing entertainment and consumer brands with an entirely new mobile medium to promote their products."
(By Chris Reidy, Globe staff)