IBasis targets small businesses

Burlington's iBasis Inc., a wholesale carrier of international long-distance telephone calls, said its Pingo online calling service has launched an initiative aimed at small to medium-size businesses, or SMBs.

The company described Pingo Business as a VoIP telephony service that delivers the savings on international calls without requiring specialized equipment, phones, or software.

"Increasingly, SMBs are eager to take advantage of the cost savings of VoIP solutions but are hesitant because of a reluctance to add new devices to their networks," iBasis president and chief executive Ofer Gneezy noted in a statement.

But by using Pingo Business, employees of SMBs can use company-owned and their own fixed-line and mobile phones and achieve up to 90 percent cost savings on international calls, iBasis said.
(By Chris Reidy, Globe staff)