J. Jill promotes "the art of layering"

J. Jill, a locally based clothing brand aimed at middle-age women, looks to help promote its fall line with fashion tips on "the art of layering."

In a press release issued today, J. Jill noted that it offers "a selection of light, fluid layers that easily mold to a 35+ woman's contours."

As fashion buffs know, an ensemble built around jester pants in the oatmeal palette is always a smart choice as temperatures turn nippy, but J. Jill offers a more detailed primer on how its customers can elevate cold-weather layering into a wardrobe art form.

With the exception of outerwear, layers should be light, not heavy, J. Jill advises, and fabrics should be soft and comfortable against the skin.

And all the ingredients need to orchestrate various layers into a single sartorial unit are available from J. Jill, the brand notes.

Or, as J. Jill said in its press release, "From the essential underlayer to soft shirtings, simple vests, thirsty sweaters, and more, J. Jill's choices for layering capture current fashion trends."

J. Jill is owned by Talbots Inc. of Hingham.
(By Chris Reidy, Globe staff)