Keds extends Mischa Barton deal
Mischa Barton (AP photo)
Keds Corp., a Lexington-based sneaker brand, said today it has extended its relationship with actress Mischa Barton in an agreement that calls for Barton to continue to be its brand spokesperson through summer 2008.
The continued relationship will complement the evolution of Keds' "Be Cool" ad campaigns, said the company, which added that the spring 2008 campaign will "take on a fresh look."
Barton, who may be best known for her role in "The OC" TV show, "is a leading style influencer and has been an excellent partner helping Keds reposition the brand image and product over the last three years," Keds president Shawn Neville said in a statement.
Earlier this year, Payless ShoeSource Inc. disclosed plans to buy Keds parent company, Stride Rite Corp., for $800 million.
Payless which recently renamed itself Collective Brands Inc., is based in Kansas.
(By Chris Reidy, Globe staff)
