Mirror Image partners with Kiptronic

Mirror Image Internet said today it is partnering with Kiptronic Inc., a California company that provides an ad insertion platform for media content that can be downloaded onto such devices as iPods, cellphones, and PC's.

Mirror Image of Tewksbury delivers Internet infrastructure services, including content delivery solutions.

The partnership enables the two companies to provide joint customers with "seamless rich media advertising insertion," they said.

The partnership will also allow Kiptronic to attract new media content while providing Mirror Image with a new revenue stream from hosting and delivering a portion of the rich media advertisements enabled by Kiptronic, the companies said.

According to Kiptronic, it provides a dynamic ad and measurement platform to media publishers that allows them to manage, measure, and monetize their downloadable content assets.
(By Chris Reidy, Globe staff)