Nokia Ad Business signs up Land Rover

Nokia Ad Business, formerly Enpocket of Boston, announced today that Land Rover is using its cellphone advertising platform to promote the Land Rover LR3.

The ad campaign includes a mobile website where consumers can learn about the LR3 and find the three nearest dealers to them by entering their zip codes; site visitors can also download videos of the LR3 "in action," Nokia said.

A Finnish company known for making cellphones, Nokia has gone on an acquisition spree to broaden its scope by acquiring companies such as Enpocket.
(By Chris Reidy, Globe staff)