Radio station cuts down on commercials

Mike FM, a radio station in Greater Boston, said it will go commercial free and play "continuous music" from 9 a.m. until noon every Monday through Friday, starting tomorrow.

Mike FM, which can be found at 93.7 on the FM dial, plays "variety hits," a spokesman said, and the station's website boasts, "We play everything."

Mike FM is part of the radio empire operated by Entercom Communications Corp. of Pennsylvania.

In a statement, Ron Valeri, director of FM programming for Entercom Boston, offered a rationale for Mike FM's new policy.

"Finally, a station is actually doing something about too many commercials on radio," he said.

Other Entercom stations in the Boston market include WEEI and WRKO, which is embroiled in a legal dispute with talk-show host and Boston Herald columnist Howie Carr.
(By Chris Reidy, Globe staff)