Tea chief cites Red Sox lessons

The Red Sox undoubtedly swilled some champagne to celebrate their advance to the World Series, but a self-styled tea entrepreneur suggests that organic beverages also make for an ideal toast to Red Sox Nation.

Seth Goldman is a guiding light in Honest Tea, and though the company is based in Maryland, he insists on his blog that "my years as a Red Sox fan have shaped me" as an entrepreneur of such products as Peach Oo-La-Long tea.

An entrepreneur must be undeterred by adversity, and years of pulling for Yaz and the Spaceman have made him resilient, Goldman blogs on his website.

Other tips that Goldman offers to would-be entrepreneurs: "Embrace the underdog," and "You gotta win in New York."
((By Chris Reidy, Globe staff)