Arbella Insurance partners with Celtics

Arbella Insurance Group of Quincy today announced a two-year partnership with the Boston Celtics basketball team.

Most notably, the partnership will give Arbella the naming rights to the Celtics Halftime Show on radio station WEEI, Arbella said.

"With the recent change in Massachusetts auto insurance, it's more important than ever that consumers become familiar with our name and know that we are as much a home team as the Boston Celtics," Arbella president and chief executive John Donohue said in a statement.

Donohue's statement was a reference to the fact that after 30 years under a system in which state regulators set all auto insurance rates, Massachusetts is moving to what has been described as "managed competition," where insurers set their own rates subject to the regulatory approval of the Division of Insurance.
(By Chris Reidy, Globe staff)