Cyber Monday traffic up
An afternoon traffic report for Cyber Monday gave preliminary indications that online shoppers were out in full force yesterday.
The report was issued by Shop.org, a division of the National Retail Federation, a trade group of retailers.
Preliminary data suggest that traffic on CyberMonday.com, a website that offers promotions and special deals from more than 550 online retailers, was running three times higher than traffic on Cyber Monday 2006, Shop.org said.
"Online retailers stepped up their promotions on Cyber Monday this year, and millions of consumers responded," Shop.org executive director Scott Silverman said in a statement. "If there was any doubt before, this year it is certain: Cyber Monday is a permanent fixture on the retail calendar."
(By Chris Reidy, Globe staff)
