Sullivan Tire signs up Dustin Pedroia

Sullivan Tire & Auto Service said today that it has signed Red Sox second baseman Dustin Pedroia to a promotional contract for the 2008 baseball season.

Plans call for Pedroia to appear in Sullivan Tire television commercials on local TV stations starting next spring, said the Norwell-based company, which operates 46 retail locations and 15 commercial truck tire centers in much of New England.

The company noted that Pedroia follows a long line of local sports figures to be featured in its ads including Dennis Eckersley, Cam Neely, Marvin Hagler, Ken "Hawk" Harrelson, and Terry Francona.
(By Chris Reidy, Globe staff)