Luxury in-theater dining coming to Randolph

Motion picture exhibitor National Amusements Inc. said today it will officially launch a "Lux Level" pilot program that features a "luxurious in-theatre dining experience" at its Showcase Cinemas in Randolph on the day after Christmas.

"Movie-goers will be able to indulge themselves with the new premium reserved-seating concept called Lux Level," which offers "exclusive VIP seating in select auditoria where guests can enjoy in-seat dining and snacks before and during the show," as well as other amenities such as beer, wine, and Starbucks coffee, Dedham-based National Amusements said.

National Amusements, which operates more than 1,500 screens worldwide, sketched the broad outlines of this concept earlier this year; plans call for testing the concept both in existing theaters and in new theaters built from scratch.

The Lux Level concept is part of a broader company strategy to re-invent the movie-going experience; other elements of that strategy include using theaters as venues for alternative programming such as concert simulcasts.
(By Chris Reidy, Globe staff)