Weber's social media book goes into 3rd printing

Local Internet marketing guru Larry Weber announced today that his book, "Marketing to the Social Web: How Digital Customer Communities Build Your Business," has just gone into its third printing.

One audience that Weber and his company, W2 Group Inc. of Waltham, are seeking to court are corporate chief marketing officers, or CMOs.

"It's exciting to see how the book is taking off and that CMOs are increasingly giving social media marketing a seat at the table," Weber said in a statement.

W2 describes itself as "a global marketing services ecosystem organized to help CMOs in their new role as builders of communities and content aggregators."

A translation of the book in Russian will be published in 2008, Weber added.
(By Chris Reidy, Globe staff)