BC ranks first in reputation survey

Boston College placed first in the latest Massachusetts Corporate Reputation Survey as the institution that Massachusetts business leaders respect most.

The annual survey is conducted by Morrissey & Company, a Boston-based reputation-management and public relations firms, and it ranks the reputations of the state's leading private and public organizations based on the opinions of 200 Massachusetts business leaders, the firm said.

The respondents rate each institution on such attributes as overall reputation, products and services, workplace environment, and degree of social responsibility, Morrissey & Company said.

While BC has placed in the top 10 in each of the five years the survey has been conducted, this year marks the first time the university has been ranked first, BC said.

Rounding out the top five were United Parcel Service, Children's Hospital, Blue Cross Blue Shield of Massachusetts, and the Massachusetts Institute of Technology, Morrissey & Company said.
(By Chris Reidy, Globe staff)