BzzAgent, the Boston-based "word-of-mouth" media network, today announced a partnership with Rogers Media, a division of the Canadian media corporation Rogers Communications Inc., in which Rogers will license the BzzAgent brand exclusively in Canada.
According to the agreement, Rogers Media will assume exclusive rights to sell access to BzzAgent’s word-of-mouth network in Canada and develop campaigns for that consumer channel, under the name BzzAgent Canada. The Canadian company will add word-of-mouth marketing services to its existing print, digital, broadcast and other marketing solutions.
The BzzAgent network consists of more than 360,000 unpaid consumers, nearly 10 percent of whom live in Canada. These consumers, called Agents, volunteer to experience and discuss products and services with members of their social circles.