Study: Fans will splurge on Super Bowl spending

Recession? What recession?

"Though Americans may be watching their pennies on everyday items, millions of consumers refuse to cut corners for the Super Bowl," said the National Retail Federation, which projects that Super Bowl-related spending this year should reach $9.5 billion.

And, presumably here in the Hub, where the New England Patriots are the current cynosure of local sports buffs and one of the teams playing in the big game, consumer spending could be even more brisk.

Citing a Super Bowl Consumer Intentions and Actions Survey, the National Retail Federation said that sales on televisions and furniture will increase over last year in anticipation of football’s biggest day.

This year, consumers plan to purchase 3.9 million televisions for Super Bowl Sunday, up more than 50 percent from 2.5 million last year, the federation said.

In addition, viewers plan to purchase 1.8 million pieces of furniture, up from 1.3 million last year, the federation noted.

Consumers plan on spending an average of $59.90 on Super Bowl-related merchandise, up from last year’s $56.04, the federation added.
(By Chris Reidy, Globe staff)