Mullen wins Kingsdown mattress account

Mullen, the Wenham-based advertising agency, said today that it is the new agency-of-record for Kingsdown Inc., a North Carolina manufacturer and distributor of Kingsdown mattresses and sleep systems.

Mullen said the agency will handle brand planning, advertising, media, digital, design, and public relations for Kingsdown.

Media budgets will be determined as part of a collaborative strategic planning process between Kingsdown and Mullen, the agency said.

Mullen is owned by the Interpublic Group of Cos. of New York, and Mullen said its client portfolio includes General Motors Corp., XM Satellite Radio, the T.J. Maxx retail chain, and the Panera Bread casual restaurant chain.
(By Chris Reidy, Globe staff)