Vermont Teddy Bear taps Somerville ad agency

FUSE/ideas, an advertising and interactive marketing agency in Somerville, said the Vermont Teddy Bear Co. has chosen it as its agency of record.

Billings were not disclosed. FUSE/ideas said its first assignment is to work with Vermont Teddy Bear's in-house marketing team to create a television commercial for Vermont Teddy Bear's biggest holiday - Valentine's Day.

FUSE/ideas said it will also support Vermont Teddy Bear's marketing efforts with online, direct response, and print advertising.
(By Chris Reidy, Globe staff)