Allurent partners with Coremetrics

Allurent said today it is partnering with Coremetrics to "deliver effective Web 2.0 shopping solutions."

Allurent of Cambridge provides e-commerce products that helps such retailers as Borders Group Inc. and Kohl's Corp. to create "compelling shopping experiences" at their online stores.

California-based Coremetrics is a provider of digital marketing optimization solutions.

Their partnership, Allurent and Coremetrics said, will help retailers "measure the effectiveness of Rich Internet Applications (RIAs) across their online stores - from site navigation to checkout - and then adjust their website to take advantage of this added insight."

Allurent and Coremetrics said their joint solution is already deployed at Anthropologie.com and UrbanOutfitters.com.
(By Chris Reidy, Globe staff)