Citizens Bank launches ad campaign

The parent of Citizens Bank said today it is launching an advertising campaign with the theme of "Find Your Fit."

Print and TV ads created by Boston ad agency Arnold Worldwide invite customers to visit any Citizens Bank for a free "Fit Checkup," a one-on-one consultation with a banker who can help them select the products and services that best fit their borrowing and savings needs, the bank said.

“At Citizens, we are committed to fitting into our customers’ lives, not the other way around,” Robert E. Smyth, president of Citizens Bank, Massachusetts, said in a statement.

Citizens Bank is part of Citizens Financial Group of Providence, which is owned by the Royal Bank of Scotland Group plc.
(By Chris Reidy, Globe staff)