Wrestling's John Cena is new Gillette pitchman

Gillette, a razor brand with a Hub heritage, today announced a new relationship with World Wrestling Entertainment star John Cena to promote its line of premium blades and razors, shave preparations, and personal care items.

Cena, a native of West Newbury, will be featured in the advertising campaign for the launch of the new Gillette Fusion Phenom razor, as well as public appearances at mobile marketing events throughout the United States during the summer of 2008, said Gillette, which is now part of Procter & Gamble Co.
(By Chris Reidy, Globe staff)