EMC unveils ads for Sox visit to Japan
EMC Corp., the Hopkinton data storage giant, is planning to make a splash with its sponsorship of the Red Sox games in Japan.
These ads are running in Tokyo subways for the days leading up to the opening series, which starts next week.
The ads roughly translate to: "The moment when confidence becomes conviction. IT strategy based on EMC's technology is the winning approach."
Japan is a huge market - the country spends the second largest amount on information technology, or IT, in the world behind the United States - and EMC is hoping to use the Red Sox opening games to build its brand abroad.
The company scored a deal to get its logo on the Red Sox jerseys - the first corporate logo on the team's uniform - and EMC logos will be emblazoned on all Boston Red Sox opening series replica jerseys sold in Japan by Major League Baseball.
EMC is also auctioning an all-inclusive trip for four (or two pairs) to the games to benefit Curt Schilling's "Pitch for ALS" on the local sports radio station WEEI this week.
(By Jenn Abelson, Globe staff)
