For 2008, free furniture requires a sweep

A display at a Jordan's Furniture store in Reading advertising last year's promotion. (Globe staff file photo/Wendy Maeda)

Jordan's Furniture is betting again on a Red Sox win, this time a sweep of the World Series. Jordan's chief executive Eliot Tatelman revealed today at Fenway Park that if the Boston Red Sox sweep the 2008 World Series by winning the first four games, customers who make a purchase between March 25 and April 27 will receive sofas, sectionals, dining room tables, beds, mattresses, and rugs for free as part of its new "Monster Sweep" promotion.

The promotion is more stingy than last year's offer, when Jordan's, the official furniture store of the Boston Red Sox, offered free furniture if the hometown team simply won the World Series. Like last year, Jordan’s has taken out an insurance policy for Monster Sweep 2008, with the anticipation of an even bigger response than last year, Tatelman said.

When the Boston Red Sox won the 2007 World Series, more than 24,000 customers of Jordan’s Furniture received free furniture following to the company’s “Monster Deal” promotion. The Red Sox open their season against the Oakland A's tomorrow morning in Tokyo.
(By Jenn Abelson, Globe staff)