Garden signs two new sponsorship deals

Heineken USA, a unit of the Dutch brewmeister, and AT&T Inc., the telecommunications firm, have signed naming-rights deals to sections of TD Banknorth Garden.

Financial terms were not disclosed by the garden's owner, Delaware North Cos.

A section of the Premium Club, two levels of luxury seating at the west end of the Garden, will now be branded with Heineken signage, and the area with occupancy for about 220 will be known as the Heineken Boardroom, Delaware North said. Membership in The Heineken Boardroom offers guaranteed access to all Garden events and starts at $16,500 a year.

A section of the Premium Club opposite to the Heineken Boardroom on the arena's east end will now be known as the AT&T SportsDeck. It also accommodates about 220 fans. That area of the Premium Club was previously known as just the SportsDeck, Delaware North said. Access to the AT&T SportsDeck is available in packages of 10 or 20 games, starting at $2,000.

The AT&T SportsDeck and the Heineken Boardroom signs will be in place this month, Delaware North said.

The garden's capacity for a Bruins hockey game is 17,565 and 18,624 for a Celtics basketball game.
(By Chris Reidy, Globe staff)