Monster affiliates with Hispanic website

Job search and recruitment website Monster.com said its services and help-wanted ads will now also be available on iHispano, a website for Hispanic and bilingual professionals.

Much of Monster's operations are based in Maynard, even though Monster's parent company, Monster Worldwide Inc., is headquartered in New York.

The alliance with iHispano means that companies looking to hire new workers can reach a deeper talent pool, Monster said.

Over the last two years, Monster has broadened its reach by forging agreements with media companies representing more than 200 publications, including The New York Times Co., which owns The Boston Globe and Boston.com.

Monster has been pursuing a similar strategy with websites, including social networking sites, focused on professionals of various ethnic groups such as African-Americans and Asian-Americans, including BlackPlanet.com and AsianAve.com, a Monster spokesman said.

As a result of those alliances, Monster can sell ads to an employer looking to recruit workers not only on its own website but also on newspaper websites and on the websites of these professional groups, the spokesman said.
(By Chris Reidy, Globe staff)