National Grid chooses Mullen as ad agency
Wenham ad agency Mullen said today that it is the new agency of record for National Grid plc, the British energy giant that delivers natural gas and electricity to many customers in New England.
National Grid came to the United States in 2000 when it acquired New England Electric System, the parent company of Massachusetts Electric. Last year, it completed its $7.3 billion acquisition of Brooklyn-based KeySpan Corp., which took over Boston Gas Co. in 2000.
Media budgets will be determined as part of a strategic development process, Mullen said.
Other Mullen clients include the financial-services company Wachovia Corp.; the T.J. Maxx off-price retail chain, and the casual dining chain Panera Bread Co.
(By Chris Reidy, Globe staff)
