Boston PR firm to aid O'Charley's rebranding

Regan Communications Group will provide public relations assistance to O’Charley’s Inc., a casual dining restaurant company that has launched a rebranding program.

Project RevO’lution was implemented to upgrade the restaurants physically as well as operationally.

Regan, of Boston, will handle publicity for about 50 O’Charley’s restaurants that are being upgraded.

O’Charley’s, headquartered in Nashville, operates or franchises 364 restaurants under the brands O’Charley’s, Ninety Nine Restaurant, and Stoney River Legendary Steaks.

Regan already handles public relations for 114 Ninety Nine Restaurants.
(By Ashley Traupman, Globe correspondent)