Cambridge firm lands funding

GamerDNA Inc., a Cambridge company that looks to build online communities for folks focused on multi-player online role-playing video games, said today that it has completed a $3 million Series A financing.

The company was previously known as GuildCafe Entertainment Inc., and it said it will use the funds to expand product development, open new offices in Central Square, and launch GamerDNA.com, a video-game community that allows gamers to join forces with friends, share their stories, and discover what's happening in the games they love.

(At right, some video-game characters enjoy good company and adult refreshments.)

According to GamerDNA, what the world needs now is a "genre-neutral community that encompasses all types of games and gamers," and Boston venture capital firm Flybridge Capital Partners apparently agrees.

Flybridge Capital not only led the funding round but it also previously provided the company with $600,000 of seed funding.

GuildCafe.com, a website devoted to organizing groups within such games as "World of Warcraft," will continue as a separate site, the company said; at the moment, GamerDNA.com is in a "closed-beta" mode.
(By Chris Reidy, Globe staff)