American Girl store is coming to Natick Collection
Toy maker Mattel Inc. said today that it plans to open a 20,000-square-foot store for its American Girl doll brand at the Natick Collection shopping mall in November.
“Given our unparalleled success in experiential retailing over the past decade, we are eager to bring our next American Girl store to such a premier retail destination" like Natick Collection,
Wade Opland, American Girl’s vice president of retail, said in a statement.
(A doll from the American Girl collection is at left.)
Visitors to Natick Collection’s new American Girl store will find the complete assortment of the company’s popular historical and contemporary dolls, along with a rotating selection of doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books, said Mattel, a California company that is perhaps best known for its Barbie doll line.
To read recent Globe coverage of Natick Collection, please click here.
(By Chris Reidy, Globe staff)
