HubSpot raises $12 million
HubSpot said today it has raised $12 million in a Series B funding led by Matrix Partners, an investment firm with offices in Boston.
HubSpot of Cambridge describes itself as an inbound marketing system that helps small and medium businesses get found online by search-engine optimization and "leveraging blogs and the blogosphere;" the desired result is that HubSpot customers convert more prospects into leads and customers.
HubSpot said it will use the funding to hire sales and product staff to support its growing customer base and surplus lead flow.
David Skok of Matrix Partners will join HubSpot's board of directors, said the company, which added that it raised $5 million in Series A financing in July.
(By Chris Reidy, Globe staff)
