Move over, Egg McMuffin. You've got company
Is the Hub ready for a chicken biscuit breakfast? McDonald's Corp. plans to find out.
Illinois-based McDonald's said it is set to offer customers the opportunity to try its new Southern Style Chicken Biscuit and its new Southern Style Chicken Sandwich during a national sampling event at most of its 14,000 US stores next Thursday.
McDonald's added that the chicken biscuit is its first-ever chicken-for-breakfast offering.
The chicken items are part of the chain's commitment to giving customers a wide variety of meal choices, McDonald's said.
At breakfast, this means that the chicken biscuit will augment old standbys such as the Sausage McMuffin (left).
As part of the chicken launch, the chain has gone live with a new website to help promote the new items.
McDonald's isn't the only chain that's adding new menu items in hopes of attracting a larger share of a consumer's food dollar.
In February, Dunkin' Donuts, the Canton-based coffee-and-baked-goods chain, announced plans to offer a new all-day "oven-toasted menu," whose items include flatbread sandwiches, personal pizzas, and hash browns.
But are New Englanders ready to wash down chicken with their morning coffee?
Krispy Kreme Doughnuts Inc. had high hopes that it could change local eating habits when it came to the region a few years ago. In Krispy Kreme's native South, the doughnut can be viewed as a 24/7 food group, a treat that can be enjoyed at almost any time of day. Most New Englanders, in contrast, regard the doughnut as primarily morning fare. Krispy Kreme's inability to persuade New Englanders to consume doughnuts on a far grander scale was one reason for the chain's disappointing showing hereabouts.
Undaunted, McDonald's expects that customers nationwide will eat 2 million Southern Style Chicken Biscuits during Thursday's sampling event.
Plans call for the chain to give away Southern Style Chicken Biscuits from 7 a.m. to 10:30 a.m. to customers who purchase a medium or large beverage at participating stores while supplies last, McDonald's said.
After breakfast and until 7 p.m., the chain plans to give away Southern Style Chicken Sandwiches under the same rules, McDonald's said.
(By Chris Reidy, Globe staff)
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