Orbitz taps mediaHub for brand planning

Mullen, the Wenham advertising agency, said today that Orbitz Worldwide Inc., the online travel company, has assigned all its US brand planning and media buying to mediaHUB, a division of Mullen.

The media buying assignment includes strategy development, media planning, and purchasing execution for the company's Orbitz and CheapTickets brands, Mullen said.

Orbitz Worldwide' North American media buying was previously managed by Mediacom New York, Mullen said.
(By Chris Reidy, Globe staff)